The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
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The Honest Company, Inc. ranks #20 of 32
scored companies in Household & Personal Products by moat score — the top 62%.
The widest moat in the group is Procter & Gamble Company (The) (PG)
at 81/100.
Moat scores for companies ranked near HNST in Household & Personal Products
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 46
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 49
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 15
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 65
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 49
· 15% of the moat score
Scale matters only when it converts into economics.
The Honest Company, Inc. (HNST) scores 40 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #20 of 32 scored companies in Household & Personal Products, the top 62%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Resilience (65/100) and its weakest is Capital Efficiency (15/100).
How does The Honest Company, Inc. compare with other Household & Personal Products companies?
The Honest Company, Inc. ranks #20 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Grove Collaborative Holdings, I (GROV) at 43 just above it and Coty Inc. (COTY) at 38 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.
Why is The Honest Company, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for The Honest Company, Inc.?
The Corporate Default template measures 6 defenses, and HNST scores: Pricing Power (24), Cost Advantage (46), Customer Stickiness (49), Capital Efficiency (15), Resilience (65), Scale & Market Position (49). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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