Hims & Hers Health, Inc. HIMS

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
52/100
Moderate

Ranked against 31 peers in Household & Personal Products

About Hims & Hers Health, Inc.

Hims & Hers Health, Inc. operates as a consumer-first health and wellness platform that connects consumers to licensed healthcare professionals in the United States, the United Kingdom, Canada, Germany, the Republic of Ireland, France, Spain, and internationally. The company offers a range of curated prescription and non-prescription health and wellness products and services available to purchase on its websites and … Full HIMS analysis →

Key strengths

  • Scale Supporting Profitability Profitability at scale is strong (score 0.74), demonstrating competitive advantages.
  • Operating Leverage in Effect Operating leverage is evident (score 1.00), with margins expanding over time.

Key risks

  • Elevated Debt Risk Debt serviceability is weak (score 0.19), raising refinancing risk.
  • Revenue Volatility Signals Weak Stickiness Revenue volatility is high (stability score 0.38), suggesting weak customer stickiness.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
50
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where HIMS ranks in Household & Personal Products

Hims & Hers Health, Inc. ranks #16 of 32 scored companies in Household & Personal Products by moat score — the top 50%. The widest moat in the group is Procter & Gamble Company (The) (PG) at 81/100.

# Company Moat score Rating
12 Raytech Holding Limited RAY 57/100 Moderate
13 e.l.f. Beauty, Inc. ELF 55/100 Moderate
14 Estee Lauder Companies, Inc. (T EL 53/100 Moderate
15 Nu Skin Enterprises, Inc. NUS 52/100 Moderate
16 Hims & Hers Health, Inc. HIMS 52/100 Moderate
17 Spectrum Brands Holdings, Inc. SPB 50/100 Developing
18 Edgewell Personal Care Company EPC 47/100 Developing
19 Grove Collaborative Holdings, I GROV 43/100 Developing
20 The Honest Company, Inc. HNST 40/100 Developing

See every General Corporate company ranked by moat score →

How HIMS scores on the Corporate Default defenses

Pricing Power

Score 50 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 47 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 44 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 48 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 39 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 85 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding HIMS's moat

What is Hims & Hers Health, Inc.'s moat score?

Hims & Hers Health, Inc. (HIMS) scores 52 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #16 of 32 scored companies in Household & Personal Products, the top 50%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Scale & Market Position (85/100) and its weakest is Resilience (39/100).

How does Hims & Hers Health, Inc. compare with other Household & Personal Products companies?

Hims & Hers Health, Inc. ranks #16 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Nu Skin Enterprises, Inc. (NUS) at 52 just above it and Spectrum Brands Holdings, Inc. (SPB) at 50 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.

Why is Hims & Hers Health, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Hims & Hers Health, Inc.?

The Corporate Default template measures 6 defenses, and HIMS scores: Pricing Power (50), Cost Advantage (47), Customer Stickiness (44), Capital Efficiency (48), Resilience (39), Scale & Market Position (85). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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