e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names. The company sells its products through national and international retailer and direct-to-consumer through its e-commerce channel. e.l.f. Beauty, Inc. …
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Competitive advantage assessment
Key strengths
Consistent Cash GenerationCash generation is strong and consistent (score 0.75).
Scale Supporting ProfitabilityProfitability at scale is strong (score 0.72), demonstrating competitive advantages.
Key risks
Revenue Volatility Signals Weak StickinessRevenue volatility is high (stability score 0.30), suggesting weak customer stickiness.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
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e.l.f. Beauty, Inc. ranks #13 of 32
scored companies in Household & Personal Products by moat score — the top 41%.
The widest moat in the group is Procter & Gamble Company (The) (PG)
at 81/100.
Moat scores for companies ranked near ELF in Household & Personal Products
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 44
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 57
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 41
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 59
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 63
· 15% of the moat score
Scale matters only when it converts into economics.
e.l.f. Beauty, Inc. (ELF) scores 55 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #13 of 32 scored companies in Household & Personal Products, the top 41%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Pricing Power (66/100) and its weakest is Capital Efficiency (41/100).
How does e.l.f. Beauty, Inc. compare with other Household & Personal Products companies?
e.l.f. Beauty, Inc. ranks #13 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Raytech Holding Limited (RAY) at 57 just above it and Estee Lauder Companies, Inc. (T (EL) at 53 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.
Why is e.l.f. Beauty, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for e.l.f. Beauty, Inc.?
The Corporate Default template measures 6 defenses, and ELF scores: Pricing Power (66), Cost Advantage (44), Customer Stickiness (57), Capital Efficiency (41), Resilience (59), Scale & Market Position (63). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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