Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa, ageLOC LumiSpa iO, and Nu Skin RenuSpa iO; ageLOC TruFace and ageLOC LumiSpa cleansers and devices; Prysm iO, a data-enabled wellness device; and Nutricentials beauty …
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Competitive advantage assessment
Key strengths
Strong Interest Coverage & Conservative LeverageDebt serviceability is strong (score 0.88), with robust interest coverage.
Strong Liquidity BufferLiquidity position is strong (score 0.69), providing operational cushion.
Key risks
Weak or Negative Cash FlowCash generation is weak (score 0.34), limiting financial flexibility.
Nu Skin Enterprises, Inc. ranks #15 of 32
scored companies in Household & Personal Products by moat score — the top 47%.
The widest moat in the group is Procter & Gamble Company (The) (PG)
at 81/100.
Moat scores for companies ranked near NUS in Household & Personal Products
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 35
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 44
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 52
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 71
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 53
· 15% of the moat score
Scale matters only when it converts into economics.
Nu Skin Enterprises, Inc. (NUS) scores 52 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #15 of 32 scored companies in Household & Personal Products, the top 47%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Resilience (71/100) and its weakest is Cost Advantage (35/100).
How does Nu Skin Enterprises, Inc. compare with other Household & Personal Products companies?
Nu Skin Enterprises, Inc. ranks #15 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Estee Lauder Companies, Inc. (T (EL) at 53 just above it and Hims & Hers Health, Inc. (HIMS) at 52 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.
Why is Nu Skin Enterprises, Inc. scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Nu Skin Enterprises, Inc.?
The Corporate Default template measures 6 defenses, and NUS scores: Pricing Power (53), Cost Advantage (35), Customer Stickiness (44), Capital Efficiency (52), Resilience (71), Scale & Market Position (53). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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