The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products …
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Competitive advantage assessment
Key strengths
Margins Stable Across CyclesOperating margin volatility is low (stability score 0.76), demonstrating pricing resilience across cycles.
ROIC Sustainably Above PeersROIC at 72.4th percentile exceeds peers and WACC, demonstrating superior capital allocation.
Key risks
Liquidity ConcernsLiquidity is concerning (score 0.03), raising questions about short-term obligations.
Clorox Company (The) ranks #11 of 32
scored companies in Household & Personal Products by moat score — the top 34%.
The widest moat in the group is Procter & Gamble Company (The) (PG)
at 81/100.
Moat scores for companies ranked near CLX in Household & Personal Products
Pricing power is the ability to raise prices without losing volume.
Cost Advantage
Score 81
· 15% of the moat score
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Customer Stickiness
Score 62
· 15% of the moat score
Stickiness is what makes revenue repeat without being re-won every year.
Capital Efficiency
Score 62
· 18% of the moat score
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience
Score 36
· 17% of the moat score
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale & Market Position
Score 67
· 15% of the moat score
Scale matters only when it converts into economics.
Clorox Company (The) (CLX) scores 61 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #11 of 32 scored companies in Household & Personal Products, the top 34%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Cost Advantage (81/100) and its weakest is Resilience (36/100).
How does Clorox Company (The) compare with other Household & Personal Products companies?
Clorox Company (The) ranks #11 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Acme (ACU) at 64 just above it and Raytech Holding Limited (RAY) at 57 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.
Why is Clorox Company (The) scored with the Corporate Default template?
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
Which competitive defenses are measured for Clorox Company (The)?
The Corporate Default template measures 6 defenses, and CLX scores: Pricing Power (63), Cost Advantage (81), Customer Stickiness (62), Capital Efficiency (62), Resilience (36), Scale & Market Position (67). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
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