Newell Brands Inc. NWL

Competitive advantage analysis · consumer-defensive

Corporate Default
Overall moat score
37/100
Developing

Ranked against 31 peers in Household & Personal Products

About Newell Brands Inc.

Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; … Full NWL analysis →

Key risks

  • ROIC Below WACC or Peers ROIC at 31.0th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.24), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
36
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where NWL ranks in Household & Personal Products

Newell Brands Inc. ranks #22 of 32 scored companies in Household & Personal Products by moat score — the top 69%. The widest moat in the group is Procter & Gamble Company (The) (PG) at 81/100.

# Company Moat score Rating
18 Edgewell Personal Care Company EPC 47/100 Developing
19 Grove Collaborative Holdings, I GROV 43/100 Developing
20 The Honest Company, Inc. HNST 40/100 Developing
21 Coty Inc. COTY 38/100 Developing
22 Newell Brands Inc. NWL 37/100 Developing
23 Yatsen Holding Limited YSG 35/100 Developing
24 The Beauty Health Company SKIN 34/100 Developing
25 Helen of Troy Limited HELE 32/100 Developing
26 Tantech Holdings Ltd. TANH 27/100 Developing

See every General Corporate company ranked by moat score →

How NWL scores on the Corporate Default defenses

Pricing Power

Score 36 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 63 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 37 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 30 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 27 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 34 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding NWL's moat

What is Newell Brands Inc.'s moat score?

Newell Brands Inc. (NWL) scores 37 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #22 of 32 scored companies in Household & Personal Products, the top 69%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 31 companies in Household & Personal Products. Its strongest defense is Cost Advantage (63/100) and its weakest is Resilience (27/100).

How does Newell Brands Inc. compare with other Household & Personal Products companies?

Newell Brands Inc. ranks #22 of 32 scored companies in Household & Personal Products by moat score. The widest moat in Household & Personal Products is Procter & Gamble Company (The) (PG) at 81/100. The companies ranked closest are Coty Inc. (COTY) at 38 just above it and Yatsen Holding Limited (YSG) at 35 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 31 companies in Household & Personal Products. The defenses are then weighted to produce the overall score out of 100.

Why is Newell Brands Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Newell Brands Inc.?

The Corporate Default template measures 6 defenses, and NWL scores: Pricing Power (36), Cost Advantage (63), Customer Stickiness (37), Capital Efficiency (30), Resilience (27), Scale & Market Position (34). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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