Competitive advantage assessment
The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.
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The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.
Upgrade to unlock the signals and evidence behind each defense.
Luokung Technology Corp ranks #43 of 45 scored companies in Advertising Agencies by moat score — the top 96%. The widest moat in the group is Glory Star New Media Group Hold (GSMGW) at 83/100.
| # | Company | Moat score | Rating |
|---|---|---|---|
| 37 | TuanChe Limited TC | 13/100 | Weak |
| 38 | Baosheng Media Group Holdings L BAOS | 9/100 | Weak |
| 39 | AirNet Technology Inc. ANTE | 0/100 | Weak |
| 40 | Innovid Corp. CTV | 0/100 | Weak |
| 41 | iClick Interactive Asia Group L ICLK | 0/100 | Weak |
| 42 | Interpublic Group of Companies, IPG | 0/100 | Weak |
| 43 | Luokung Technology Corp LKCO | 0/100 | Weak |
| 44 | CTRL Group Limited MCTR | 0/100 | Weak |
| 45 | MGO Global Inc. MGOL | 0/100 | Weak |
Pricing power is the ability to raise prices without losing volume.
A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.
Stickiness is what makes revenue repeat without being re-won every year.
Capital efficiency asks what the company earns on the money tied up in the business.
Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.
Scale matters only when it converts into economics.
Luokung Technology Corp (LKCO) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #43 of 45 scored companies in Advertising Agencies, the top 96%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies.
Luokung Technology Corp ranks #43 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are Interpublic Group of Companies, (IPG) at 0 just above it and CTRL Group Limited (MCTR) at 0 just below it.
Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.
Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.
The Corporate Default template measures 6 defenses, and LKCO scores: Pricing Power (not measurable), Cost Advantage (not measurable), Customer Stickiness (not measurable), Capital Efficiency (not measurable), Resilience (not measurable), Scale & Market Position (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.