CTRL Group Limited MCTR

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
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Ranked against 44 peers in Advertising Agencies

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where MCTR ranks in Advertising Agencies

CTRL Group Limited ranks #44 of 45 scored companies in Advertising Agencies by moat score — the top 98%. The widest moat in the group is Glory Star New Media Group Hold (GSMGW) at 83/100.

# Company Moat score Rating
37 TuanChe Limited TC 13/100 Weak
38 Baosheng Media Group Holdings L BAOS 9/100 Weak
39 AirNet Technology Inc. ANTE 0/100 Weak
40 Innovid Corp. CTV 0/100 Weak
41 iClick Interactive Asia Group L ICLK 0/100 Weak
42 Interpublic Group of Companies, IPG 0/100 Weak
43 Luokung Technology Corp LKCO 0/100 Weak
44 CTRL Group Limited MCTR 0/100 Weak
45 MGO Global Inc. MGOL 0/100 Weak

See every General Corporate company ranked by moat score →

How MCTR scores on the Corporate Default defenses

Pricing Power

Not measurable · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Not measurable · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Not measurable · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Not measurable · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Not measurable · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Not measurable · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding MCTR's moat

What is CTRL Group Limited's moat score?

CTRL Group Limited (MCTR) scores 0 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as weak. It ranks #44 of 45 scored companies in Advertising Agencies, the top 98%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies.

How does CTRL Group Limited compare with other Advertising Agencies companies?

CTRL Group Limited ranks #44 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are Luokung Technology Corp (LKCO) at 0 just above it and MGO Global Inc. (MGOL) at 0 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.

Why is CTRL Group Limited scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for CTRL Group Limited?

The Corporate Default template measures 6 defenses, and MCTR scores: Pricing Power (not measurable), Cost Advantage (not measurable), Customer Stickiness (not measurable), Capital Efficiency (not measurable), Resilience (not measurable), Scale & Market Position (not measurable). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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