Marchex, Inc. MCHX

Competitive advantage analysis · communication-services

Corporate Default
Overall moat score
45/100
Developing

Ranked against 44 peers in Advertising Agencies

About Marchex, Inc.

Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. The company's products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial … Full MCHX analysis →

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.94), suggesting sticky customer base.
  • Operating Leverage in Effect Operating leverage is evident (score 0.75), with margins expanding over time.

Key risks

  • ROIC Below WACC or Peers ROIC at 33.3th percentile suggests inefficient capital deployment.
  • Below-Peer Operating Efficiency Operating margin at 29.7th percentile indicates below-peer efficiency.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
44
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Signals, strengths and risks for Pricing Power

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Signals, strengths and risks for Cost Advantage

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Signals, strengths and risks for Customer Stickiness

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Signals, strengths and risks for Capital Efficiency

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Signals, strengths and risks for Resilience

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Signals, strengths and risks for Scale & Market Position

Where MCHX ranks in Advertising Agencies

Marchex, Inc. ranks #21 of 45 scored companies in Advertising Agencies by moat score — the top 47%. The widest moat in the group is Glory Star New Media Group Hold (GSMGW) at 83/100.

# Company Moat score Rating
17 Stran & Company, Inc. SWAGW 52/100 Moderate
18 Stran & Company, Inc. SWAG 49/100 Developing
19 Emerald Holding, Inc. EEX 49/100 Developing
20 Haoxi Health Technology Limited HAO 46/100 Developing
21 Marchex, Inc. MCHX 45/100 Developing
22 Able View Global Inc. ABLV 44/100 Developing
23 Able View Global Inc. Warrant ABLVW 43/100 Developing
24 Advantage Solutions Inc. ADV 43/100 Developing
25 Dolphin Entertainment, Inc. DLPN 42/100 Developing

See every General Corporate company ranked by moat score →

How MCHX scores on the Corporate Default defenses

Pricing Power

Score 44 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 32 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 56 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 37 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 40 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 62 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding MCHX's moat

What is Marchex, Inc.'s moat score?

Marchex, Inc. (MCHX) scores 45 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #21 of 45 scored companies in Advertising Agencies, the top 47%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 44 companies in Advertising Agencies. Its strongest defense is Scale & Market Position (62/100) and its weakest is Cost Advantage (32/100).

How does Marchex, Inc. compare with other Advertising Agencies companies?

Marchex, Inc. ranks #21 of 45 scored companies in Advertising Agencies by moat score. The widest moat in Advertising Agencies is Glory Star New Media Group Hold (GSMGW) at 83/100. The companies ranked closest are Haoxi Health Technology Limited (HAO) at 46 just above it and Able View Global Inc. (ABLV) at 44 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 44 companies in Advertising Agencies. The defenses are then weighted to produce the overall score out of 100.

Why is Marchex, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Marchex, Inc.?

The Corporate Default template measures 6 defenses, and MCHX scores: Pricing Power (44), Cost Advantage (32), Customer Stickiness (56), Capital Efficiency (37), Resilience (40), Scale & Market Position (62). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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