Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New …
Full TBLA analysis →
Competitive advantage assessment
Key strengths
Consistent Subscription GrowthRevenue consistency is strong (score 0.85), pointing to a sticky customer base.
R&D Reinvestment Supports GrowthR&D commitment is strong relative to peers (score 0.65).
Key risks
Liquidity Cushion Looks ThinLiquidity position is weak (score 0.37), leaving less room for error.
The dashed ring is the peer median. Defense scores are percentile ranks
against peers, so 50 is roughly the typical company in this group.
Upgrade to unlock the signals and evidence behind each defense.
Premium access
Unlock full defense analysis
Get key signals, strengths, and risks for every moat dimension.
Where TBLA ranks in Internet Content & Information
Taboola.com Ltd. ranks #18 of 78
scored companies in Internet Content & Information by moat score — the top 23%.
The widest moat in the group is Alphabet Inc. (GOOG)
at 75/100.
Moat scores for companies ranked near TBLA in Internet Content & Information
How TBLA scores on the Software & SaaS Specialized defenses
Pricing Power
Score 64
· 20% of the moat score
In software, pricing power is visible in gross margin: a vendor that has to discount in order to renew gives it up first.
Recurring Revenue Stickiness
Score 70
· 18% of the moat score
Recurring revenue is the model's central claim, and it is a moat only when customers renew and expand without being re-sold each year.
Innovation Engine
Score 63
· 16% of the moat score
Software is competed away rather than depreciated, so a vendor that stops investing loses its category.
Cash Scalability
Score 57
· 18% of the moat score
The test of a software business is whether growth eventually stops consuming cash.
Capital Efficiency
Score 72
· 16% of the moat score
A software platform employs very little capital, so a genuine franchise should produce high returns on it without leverage.
Balance Sheet Resilience
Score 56
· 12% of the moat score
Software companies fund years of customer acquisition before those customers pay back, which makes access to capital a strategic variable rather than a treasury detail.
Taboola.com Ltd. (TBLA) scores 64 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #18 of 78 scored companies in Internet Content & Information, the top 23%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 77 companies in Internet Content & Information. Its strongest defense is Capital Efficiency (72/100) and its weakest is Balance Sheet Resilience (56/100).
How does Taboola.com Ltd. compare with other Internet Content & Information companies?
Taboola.com Ltd. ranks #18 of 78 scored companies in Internet Content & Information by moat score. The widest moat in Internet Content & Information is Alphabet Inc. (GOOG) at 75/100. The companies ranked closest are Alphabet Inc. (GOOGL) at 66 just above it and Taboola.com Ltd. Warrant (TBLAW) at 64 just below it.
How is the moat score calculated?
Each company is scored with an industry-specific template — Software & SaaS Specialized in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 77 companies in Internet Content & Information. The defenses are then weighted to produce the overall score out of 100.
Why is Taboola.com Ltd. scored with the Software & SaaS Specialized template?
Software costs almost nothing to reproduce, so the entire economic question is whether customers keep paying. Revenue is a subscription rather than a sale, the cost of winning a customer is paid years before that customer becomes profitable, and margins arrive only if renewals hold. The Software & SaaS template scores retention, reinvestment, and the point at which growth turns into cash.
Which competitive defenses are measured for Taboola.com Ltd.?
The Software & SaaS Specialized template measures 6 defenses, and TBLA scores: Pricing Power (64), Recurring Revenue Stickiness (70), Innovation Engine (63), Cash Scalability (57), Capital Efficiency (72), Balance Sheet Resilience (56). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.
We value your privacy
We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. By clicking 'Accept All', you consent to our use of cookies.
Read our cookie policy
Cookie Preferences
Manage your cookie preferences. Essential cookies are always enabled.