Whirlpool Corporation WHR

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
50/100
Moderate

About Whirlpool Corporation

Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It … Full WHR analysis →

Competitive advantage assessment

Key strengths

  • ROIC Sustainably Above Peers ROIC at 66.7th percentile exceeds peers and WACC, demonstrating superior capital allocation.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.83), suggesting sticky customer base.

Key risks

  • Commodity Pressure / Weak Differentiation Gross margin at 3.3th percentile with high volatility suggests weak pricing power or commoditized products.
  • Elevated Debt Risk Debt serviceability is weak (score 0.37), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
34

Where WHR ranks in Furnishings, Fixtures & Appliances

Whirlpool Corporation ranks #14 of 34 scored companies in Furnishings, Fixtures & Appliances by moat score — the top 41%. The widest moat in the group is SharkNinja, Inc. (SN) at 81/100.

Moat scores for companies ranked near WHR in Furnishings, Fixtures & Appliances
# Company Moat score Rating
10 Mohawk Industries, Inc. MHK 61/100 Moderate
11 MasterBrand, Inc. MBC 58/100 Moderate
12 MillerKnoll, Inc. MLKN 58/100 Moderate
13 Viomi Technology Co., Ltd VIOT 58/100 Moderate
14 Whirlpool Corporation WHR 50/100 Moderate
15 Crown Crafts, Inc. CRWS 50/100 Moderate
16 Bassett Furniture Industries, I BSET 48/100 Developing
17 Lifetime Brands, Inc. LCUT 46/100 Developing
18 Virco Manufacturing Corporation VIRC 46/100 Developing

See every General Corporate company ranked by moat score →

How WHR scores on the Corporate Default defenses

Pricing Power

Score 34 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 82 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 58 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 56 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 29 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 49 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding WHR's moat

What is Whirlpool Corporation's moat score?

Whirlpool Corporation (WHR) scores 50 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #14 of 34 scored companies in Furnishings, Fixtures & Appliances, the top 41%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 33 companies in Furnishings, Fixtures & Appliances. Its strongest defense is Cost Advantage (82/100) and its weakest is Resilience (29/100).

How does Whirlpool Corporation compare with other Furnishings, Fixtures & Appliances companies?

Whirlpool Corporation ranks #14 of 34 scored companies in Furnishings, Fixtures & Appliances by moat score. The widest moat in Furnishings, Fixtures & Appliances is SharkNinja, Inc. (SN) at 81/100. The companies ranked closest are Viomi Technology Co., Ltd (VIOT) at 58 just above it and Crown Crafts, Inc. (CRWS) at 50 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 33 companies in Furnishings, Fixtures & Appliances. The defenses are then weighted to produce the overall score out of 100.

Why is Whirlpool Corporation scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Whirlpool Corporation?

The Corporate Default template measures 6 defenses, and WHR scores: Pricing Power (34), Cost Advantage (82), Customer Stickiness (58), Capital Efficiency (56), Resilience (29), Scale & Market Position (49). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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