Kelly Services, Inc. KELYB

Competitive advantage analysis · industrials

Corporate Default
Overall moat score
54/100
Moderate

About Kelly Services, Inc.

Kelly Services, Inc., together with its subsidiaries, provides workforce solutions to various industries in the Americas, Europe, Mexico, and the Asia-Pacific region. It operates in three segments: Enterprise Talent Management, Science, Engineering & Technology, and Education. The Enterprise Talent Management segment delivers temporary staffing, outcome-based, and permanent placement services providing administrative, accounting, and finance; light industrial; contact center staffing; and … Full KELYB analysis →

Competitive advantage assessment

Key strengths

  • Margins Stable Across Cycles Operating margin volatility is low (stability score 0.90), demonstrating pricing resilience across cycles.
  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.80), suggesting sticky customer base.

Key risks

  • ROIC Below WACC or Peers ROIC at 38.9th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.31), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Moderate
56

Where KELYB ranks in Staffing & Employment Services

Kelly Services, Inc. ranks #10 of 23 scored companies in Staffing & Employment Services by moat score — the top 43%. The widest moat in the group is Barrett Business Services, Inc. (BBSI) at 82/100.

Moat scores for companies ranked near KELYB in Staffing & Employment Services
# Company Moat score Rating
6 Heidrick & Struggles Internatio HSII 61/100 Moderate
7 ManpowerGroup MAN 59/100 Moderate
8 Mastech Digital, Inc MHH 58/100 Moderate
9 Robert Half Inc. RHI 58/100 Moderate
10 Kelly Services, Inc. KELYB 54/100 Moderate
11 Kelly Services, Inc. KELYA 54/100 Moderate
12 Insperity, Inc. NSP 46/100 Developing
13 ZipRecruiter, Inc. ZIP 40/100 Developing
14 TrueBlue, Inc. TBI 38/100 Developing

See every General Corporate company ranked by moat score →

How KELYB scores on the Corporate Default defenses

Pricing Power

Score 56 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 57 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 70 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 38 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 44 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 62 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding KELYB's moat

What is Kelly Services, Inc.'s moat score?

Kelly Services, Inc. (KELYB) scores 54 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as moderate. It ranks #10 of 23 scored companies in Staffing & Employment Services, the top 43%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 22 companies in Staffing & Employment Services. Its strongest defense is Customer Stickiness (70/100) and its weakest is Capital Efficiency (38/100).

How does Kelly Services, Inc. compare with other Staffing & Employment Services companies?

Kelly Services, Inc. ranks #10 of 23 scored companies in Staffing & Employment Services by moat score. The widest moat in Staffing & Employment Services is Barrett Business Services, Inc. (BBSI) at 82/100. The companies ranked closest are Robert Half Inc. (RHI) at 58 just above it and Kelly Services, Inc. (KELYA) at 54 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 22 companies in Staffing & Employment Services. The defenses are then weighted to produce the overall score out of 100.

Why is Kelly Services, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Kelly Services, Inc.?

The Corporate Default template measures 6 defenses, and KELYB scores: Pricing Power (56), Cost Advantage (57), Customer Stickiness (70), Capital Efficiency (38), Resilience (44), Scale & Market Position (62). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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