Under Armour, Inc. UAA

Competitive advantage analysis · consumer-cyclical

Corporate Default
Overall moat score
36/100
Developing

About Under Armour, Inc.

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides … Full UAA analysis →

Competitive advantage assessment

Key strengths

  • Revenue Growth Consistent Revenue growth volatility is low (stability score 0.92), suggesting sticky customer base.

Key risks

  • ROIC Below WACC or Peers ROIC at 35.0th percentile suggests inefficient capital deployment.
  • Elevated Debt Risk Debt serviceability is weak (score 0.12), raising refinancing risk.

The dashed ring is the peer median. Defense scores are percentile ranks against peers, so 50 is roughly the typical company in this group.

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Pricing Power

Developing
36

Where UAA ranks in Apparel Manufacturing

Under Armour, Inc. ranks #20 of 26 scored companies in Apparel Manufacturing by moat score — the top 77%. The widest moat in the group is Ralph Lauren Corporation (RL) at 83/100.

Moat scores for companies ranked near UAA in Apparel Manufacturing
# Company Moat score Rating
16 Neo-Concept International Group NCI 49/100 Developing
17 LightInTheBox Holding Co., Ltd. LITB 43/100 Developing
18 Vince Holding Corp. VNCE 42/100 Developing
19 Hanesbrands Inc. HBI 41/100 Developing
20 Under Armour, Inc. UAA 36/100 Developing
21 Under Armour, Inc. UA 35/100 Developing
22 Lakeland Industries, Inc. LAKE 27/100 Developing
23 Children's Place, Inc. (The) PLCE 24/100 Weak
24 JX Luxventure Group Inc. JXG 20/100 Weak

See every General Corporate company ranked by moat score →

How UAA scores on the Corporate Default defenses

Pricing Power

Score 36 · 20% of the moat score

Pricing power is the ability to raise prices without losing volume.

Cost Advantage

Score 41 · 15% of the moat score

A cost advantage means delivering the same product for structurally less — better purchasing, denser distribution, a more automated process.

Customer Stickiness

Score 54 · 15% of the moat score

Stickiness is what makes revenue repeat without being re-won every year.

Capital Efficiency

Score 28 · 18% of the moat score

Capital efficiency asks what the company earns on the money tied up in the business.

Resilience

Score 27 · 17% of the moat score

Resilience is the capacity to get through a bad year on its own terms — enough liquidity, enough interest cover, and enough cash generation to avoid a rescue financing or a forced sale.

Scale & Market Position

Score 33 · 15% of the moat score

Scale matters only when it converts into economics.

How each Corporate Default defense is measured, in full →

Understanding UAA's moat

What is Under Armour, Inc.'s moat score?

Under Armour, Inc. (UAA) scores 36 out of 100 on the StatsAlpha Moat Map, which rates its competitive advantage as developing. It ranks #20 of 26 scored companies in Apparel Manufacturing, the top 77%. The score is a weighted composite of 6 competitive defenses, each measured against industry peers of 25 companies in Apparel Manufacturing. Its strongest defense is Customer Stickiness (54/100) and its weakest is Resilience (27/100).

How does Under Armour, Inc. compare with other Apparel Manufacturing companies?

Under Armour, Inc. ranks #20 of 26 scored companies in Apparel Manufacturing by moat score. The widest moat in Apparel Manufacturing is Ralph Lauren Corporation (RL) at 83/100. The companies ranked closest are Hanesbrands Inc. (HBI) at 41 just above it and Under Armour, Inc. (UA) at 35 just below it.

How is the moat score calculated?

Each company is scored with an industry-specific template — Corporate Default in this case, chosen because the defenses that matter to a bank are not the ones that matter to a software company. Every defense combines several financial signals, and each signal is measured as a percentile against a peer group of 25 companies in Apparel Manufacturing. The defenses are then weighted to produce the overall score out of 100.

Why is Under Armour, Inc. scored with the Corporate Default template?

Most public companies sell a product or a service at a margin, so the moat question is whether that margin survives contact with competitors. The Corporate template scores the six defenses that show up in a general operating company's financial signature: whether it can hold price, produce more cheaply than rivals, keep its customers, earn a return above its cost of capital, withstand a downturn, and turn size into economics.

Which competitive defenses are measured for Under Armour, Inc.?

The Corporate Default template measures 6 defenses, and UAA scores: Pricing Power (36), Cost Advantage (41), Customer Stickiness (54), Capital Efficiency (28), Resilience (27), Scale & Market Position (33). Each is scored independently as a percentile against peers, so a company can be strong on one and weak on another — the overall score reflects how those defenses are weighted for this industry.

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